"Using technology we create mass market potential
for an easy-to-wear line of clothing based on the idea
that each piece is handmade and completely unique.
The uniqueness of each item allows us to provide traceability
right down to the weaver that hand-wove the fabric.
The stories of how that item was created, of the people involved,
of the customers who purchased them,
are the essence of the the e-commerce social network
which we have built as a meeting place for a community
that shares our brand values of authenticity,
transparency, uniqueness and both social
and environmental responsibility."
Needless to say I like this project a lot! :-)
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